[Kalibus]

Running paid social for a mid-size ecom brand and our results are consistently weaker than competitors who seem to be targeting the same audience. Pretty sure they’ve figured out something about content and timing that we haven’t. A colleague suggested analyzing their organic activity as a starting point. Looking for solid tools or workflows that help track what rival brands are actually posting and when.

[Iaan]

Had almost the same issue with a skincare brand we were competing with – same audience, worse CTR on our side. One of our media buyers started manually logging their story/post timing for a week and noticed they always pushed content right before peak scroll hours, not during them. We adapted our schedule and hooks and performance shifted fast. For ongoing tracking, some teams use tools like private story viewer instagram to review public story activity patterns without noise. We built a simple sheet + weekly check-in workflow around it.

[Kalibus]

We had a really similar wake-up call with a DTC fitness brand — same audience, but our ads just weren’t landing the same way. What changed things wasn’t a bigger budget, but actually stepping back and tracking when competitors were showing up consistently. Once we noticed they were posting slightly ahead of peak engagement windows, we shifted our own timing and adjusted hooks to match intent earlier. Even a simple weekly pattern check (without overcomplicating it) made the whole strategy feel way more predictable and less guesswork-driven.

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